Sponsored Runs: 5 Tips For Getting Sponsorships

Sponsored runs are a great way of raising money for a charity. Not only can you raise a lot of money for a good cause, but it keeps you fit and healthy!

Sponsored Runs: 5 Tips For Getting Sponsorships

An element of sponsored runs that some people struggle with is getting sponsorships. Without sponsorships, you won’t have anyone to give you money.

Consequently, you must be effective with how you get sponsorships. 

It can be difficult to encourage people to give you money. Luckily, this guide will help you so that you can raise a ton of cash for charity.

5 Tips For Getting Sponsorships

Set Up An Online Platform

Though you can get sponsorships in person, online platforms will expand your options. These online platforms tend to be quite easy to set up.

Additionally, there are tons of sites that you can use, such as JustGiving or GoFundMe.

The great thing about these sites is that people can donate whenever they want. You won’t have to go through the hassle of getting sponsorships in person.

These sponsorships can be acquired from across the globe. These sites allow people to donate however much they want. 

Just make sure that you promote the online platform. Otherwise, people might not be able to find it. An efficient way of doing this is through social media accounts, such as Facebook and Instagram.

These posts can be shared, allowing them to reach a wider audience. You can also email links for your online sponsorship page via email. 

When setting up an online sponsorship page, be sure to make it interesting. Include plenty of information about your sponsored run, such as the charity that you are donating the money to.

You might also want to include pictures. These details will attract sponsors.

Give Yourself Plenty Of Time

Waiting until just a few days before your run is unlikely to be a sufficient amount of time to gather sponsorships. As a result, we recommend starting as early as possible.

This way, you can get lots of sponsorships over time.

This also gives you enough time to carefully consider your sponsorship strategy. You can think about what methods and platforms you want to use to acquire sponsorships.

Leaving it until the last minute will give you minimal planning time.

Giving yourself a decent amount of time also means that you won’t have to rush to get sponsorships.

Instead, you can spend a little bit of time each week developing your number of sponsors.

Create A Narrative

Everyone fundraises for a reason. Whether you are raising money for charity because you have lost someone to the disease or you are a dedicated do-gooder who wishes to help people, there is a story behind your run.

These stories are often very compelling. They provide a point of interest to the sponsored run. Plus, they add a human element to the story.

Consequently, you should tell this story when attempting to get sponsorships. You should explain what has made you want to participate in a sponsored run.

If your narrative is compelling, people are more likely to donate.

Whatever platform you are using to gain sponsorships, you should include this narrative.

This works particularly well online, as many platforms have spaces where you can divulge your reason for running.

Just make sure that you are honest. There is no need for a fabricated story, as people will likely be interested in the narrative behind the run.

Sponsored Runs: 5 Tips For Getting Sponsorships

Be Passionate

Not many people will want to give money to someone who seems uninterested. As a consequence, you should present yourself as being passionate about the sponsored run.

You can do this by talking passionately when you are getting in-person sponsorships.

Moreover, you should create fun and dynamic social media posts to not only promote your run but also demonstrate that you are enthusiastic.

While it can be hard to be passionate and friendly all of the time, you should display these attributes if you wish to obtain sponsorships.

This is especially important if you are asking strangers, such as neighbors, to sponsor you.

Be Honest About The Charity

When getting sponsorships, do not be vague about which charity you are running for. This is because sponsors need to know what charity they are giving money for.

This is because it will help them to make up their mind about whether or not they want to support the cause. For instance, you might be raising money for a dog shelter.

While some people might feel passionate about this, others might not.

If you are not raising money for a charity and instead are doing it for another cause, you must be honest about this.

If not, you are essentially catfishing sponsors of their money, which is unethical behavior. Instead, honesty is the best policy.

We also advise that you carefully consider who gets the money. Spend some time researching different charities. 

Frequently Asked Questions

Why Do People Run For Charity?

People run for charity because they want to raise money for people who deserve it. The reason why they pick running is that they have an interest in the sport or they want to become healthier.

There are loads of health benefits to running, resulting in this being a worthwhile activity not only for the charity but also for the participant.

How Should You Pick A Charity For A Sponsored Run?

Choosing the right charity can be hard because there are so many worthy causes. Just try to find one that you have a personal connection with.

If you are passionate about the cause, it can encourage you during the run. Don’t worry if there are multiple charities that you wish to support.

You can just pick them for your next charity events.

Final Thoughts

Sponsorships are incredibly important parts of charity runs.

Even if you have chosen a deserving charity and are fit enough to participate in the run, you won’t be able to make a big difference unless you are successful with sponsorships.

The above tips should ensure that your sponsored run is a triumph!

Jessica Knight